If you like many people think blogging is easy, but making money from it is hard. You might be right. The same is true how ever, for many people who found blogging hard and making money easy. Confused? So was I, until I came to the realisation I was missing something important. The key to becoming a success is to: blog your way into money consistently.
Blogging is easy:
Don’t be fooled by this, lets start from the beginning. I made a search on the internet about blogging. I saw other people becoming a success and making money online. Many of them had shared their results and I really wanted a piece of the pie. Was I being naïve? probably. At the time I believed all I needed to do was write a few short posts and share my thoughts / stories. Then make sure to share is on a social media site and people will come flocking. Well let me tell you something. Blogging is easy, but getting noticed for good quality is not.
Anyone can write something on a bit of paper. This may be from memory, something you read or even spoke to a friend about. Sure your content may have mistakes and be poor quality, but that’s how blogging starts. You have to be willing to make a lot of mistakes before you can become better. The hard bit about blogging for most is the running of a blog. Typing and saving post are mostly self explanatory for users. Keeping your blog up to date, fixing seo, adding keywords and customising a blog, are some of the many difficulties people have. I know even I found some of them challenging. It does take time to learn how to be a good blogger.
Making money from a blog is hard:
Even I know that making money from a blog is hard. When I first started I spent a lot of time seeing what other people were doing to achieve this. An entrepreneur will tell you that its great when you have a product to sell. Just make a post about it, share it and your done. Really ? sounds great, but how do I make a product? Another entrepreneur will say that you don’t need a product of your own. Just send people to a product link and you will get paid. But where do I find these products and how do I know if it will be a good seller?
Next thing I noticed is people adding AdSense to their blogs and adding lots of plugins. Just because some guru said you can make money using this, doesn’t mean it will work straight away. Then there are the ones who say I’m not a guru and telling me you should do it like this, add that, leave spaces on your blog so people pay you for ads. Those people who say I am not a guru may not be, but by saying this many of them are gurus of a sort. In a way this is a sort of selling tactic.
Guru sales tactics change:
Once upon a time people would look for a guru, a professional who could help them make money. They would pay them lots for their info and hope they would see results. Some people were able to follow them and see results, some were not. Then there were the people that found the lessons of a guru difficult understand an to turn into cash. That’s where the new sales tactic comes in. The people that are at the bottom end, I mean the beginners or those finding success hard. Started asking questions and searching for people like them. People that sere not gurus but had some reliable knowledge to share. Some gurus found they lost some customers because many did not have the basic knowledge needed. Without it few people saw any results except the gurus.
Many gurus were able to come to the realisation. They needed better info, or new ways to teach new customers. Some changed their material and upped promotions. Some simply say, “I’m not a guru” and try add more value to their ads and content. They also tell or show you, they are real people like us and are no different, apart from having a bit more cash. If you heard or saw this would you listen to and trust them, or would you seek a professional you have never heard of?
My point is times change. Even a so called guru, has had to adapt and be more consistent to see results. The moment you stop doing so, your fund source will as a result dwindle. At the moment you may not be a guru but you could be. At some point in a gurus life he/she would have gone though the headache of blogging, product making, advertising and more with very little knowledge. By being consistent, making changes where needed and keeping at it. Even a newbie can become a guru.
Blogging is hard but making money isn’t:
Blogging really is hard work. You may not know anything about seo, html, rss or any other techy stuff as its called. Then again you don’t necessarily have to, in order to write something and save it. It is true if you do know about these things, they can be useful in customising posts and the look and feel of a blog, even improving search results. When you are new to blogging, it is best not to overwhelm. Ok so you have had your blog for 4 months and it hasn’t had many views.
Low views can be due to a number of factors:
- Did you submit your site to search engines?
- How long is your content and is it relevant?
- How often do you add new content?
- Does you content display well on mobile/tablets?
- How long have you had your site?
- Are you advertising it and how?
- Is your content interesting & will it help solve a problem?
These are just some things you might want to take into account when asking your self, why am I not seeing traffic. No traffic = No results. If all these this are in place, making money will become easier. You will want to check out other blogs to see how they are making money and model it. Don’t copy them word for word etc, just be willing to re interpret their content ideas or layouts, even advertise like them, add product reviews to help people find your product or service. Share your content daily to increase visitors, keep adding content so your site will be able to rank higher in search engines. Another idea is to simply send other bloggers or forums a message and ask how they do it.
If you have a product or service, you will want to use landing pages where appropriate. This can help increase your sales. Another idea is to create a news letter to help gain subscribers. Then you can send them important info, news letters, product updates and discounts via email. Don’t spam. There is nothing worse than being reputedly told you need to check out something. Failing all else ask people for feed back, see what YouTubers are doing online, or join a forum or Facebook group to help expand your knowledge. Need downloadable products? checkout and use companies like Clickbank, it’s free. If struggling with advertising or setup costs, check out Fiver or even sell old junk or make cakes for a car boot sale. There are many things you can do, but more importantly, keep adding content. A blog that has been around for a long time and is regularly updated, will gain more traffic on a long term basis. A blog that really ever posts new content and doesn’t reply to anyone, will be lucky to survive in this fast moving world.
I hope you found this information useful. If you have anything to share, please feel free to leave a comment below.