How to improve SEO ranking in 2023?

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  • Post last modified:January 16, 2023
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These tips are great ways to improve your search engine optimization. You can improve your website and watch it rise the ranks to the top of the search engines.

Relevant and authoritative

Ensure that your work is relevant and authoritative, so that followers and subscribers can trust what you’re writing.

Your content’s value starts at the top. Quality, authoritative content is your number one driver of search engine rankings and there is no substitute for it—especially when doing SEO marketing. That’s why great content is essential to success. Keep up with your web writing skills and present yourself as an expert in the topics that you’re writing about.


When you write content for your website, from the beginning, think about how your reader might search for that specific page. For example, if you’re writing content about climbing etiquette, what terms would a reader use to search for that page?

Many keyword phrases

It is common for website rankings to be based on a single high-volume keyword phrase. A single page may be able to rank for both “biomedical engineering jobs” and “biomedical engineering careers,” but it would not likely be able to rank for more than one of the phrases (“student affairs” vs. “dean of students”; “gender discrimination” vs. “violence reporting procedures”) at the same time.

You will want to give your website multiple pages in order to rank for an individual keyword phrase.

Placing keywords

When picking a keyword phrase for an article, consider these questions:

  • What keywords can I include in my page URL?
  • What keywords can I use in the title of my page?
  • What keywords can I include in headings and subheadings on my page?

When you’re building a website, it’s important to consider how your content and site functions will stand out among the crowd. Some considerations you can make include: Keep your content user-friendly by avoiding too many keyword terms and repeating phrases. Readability is also key; don’t forget to make things readable, simple and enjoyable for the reader. Utilizing these guidelines can improve search engine ranking for your site, but readability and usability always trump any changes made to your webpage with regards to search engine optimization.


More than getting the perfect domain name and optimally in-depth content, the real power of how your website ranks can be attributed to how you strategically use your keywords and hyperlinks. Make sure you repeat your keyword phrase throughout the page, once or twice at the beginning and end of each paragraph, plus again at two to four other places. Other strategies like linking to a relevant source and/or another website are also important.

Remember to use bold and italics to highlight keywords in your writing, especially in the title. However, don’t overdo it! You want your content to read naturally and not just be an SEO title. The best pages are written for the user, not for the search engine. Read more about SEO marketing for new content opportunities.

Consistently update your content

Do you already have a blog or website, but find it hard to find the time for blog ideas? For ideas in your inbox that are created with specific goals in mind, like gaining more traffic or increasing engagement, visit our blog. We want to give you content that is relevant and helpful for your business.

Content is a key part of every website, and search engines recognize how crucial it is. Be sure to continually update your content, or regularly audit it to check for any errors. It’s best to set some kind of schedule as well, so you can make updates according to that calendar.

By writing blog posts rich with keywords, you can give your website a boost. Blog posts can also be shorter updates about specific topics you’re targeting. You could even interlink your related websites and blog posts to give the reader an even better idea or illustration of what’s going on in that specific situation.


To ensure that your website is performing well, it’s important to add metadata. If you have a CMS site originally, they’ll have pre-populated this data. However, it’s important for you to review and update this metadata as your website changes over time.

Title Metadata

Title metadata is what content management systems use to create the titles of website pages and search engine results. It is critical to the success of your site and important marketing information for search engines.

Description Metadata

Page title writing is an essential part of creating a content marketing strategy. Knowing how to write well-thought-out, keyword-rich post titles can improve your website’s success in search engines and attract more visitors.

Keyword Metadata

Description metadata is the textual description of your site that a browser may use in return. Think of it as your site’s window display–a concise and appealing description of what it contains, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences, however search engines may not always give preference to these descriptions. It’s important to offer them this option and let them know you’re content with it.

Keyword Metadata

Keyword metadata is not generally used to tabulate search engines rankings. However, you should already know your keyword phrases and it’s important to include them in your metadata. In general, try to keep the keyword phrases to about 3-7 words with each comprising of 1-4 words.

Using alt-tags

Make sure that your description tags, or alt tags, are used in order to maximize your visibility. Search engines need this information in order to detect these items and rank them properly.

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